Social Money Times #18

Hello Rollers, 

Household brands are making their foray into NFTs and some new social tokens are introduced to the market at the tail end of 2021. This is the last issue of the Social Money Times for this year and we really can’t wait for what’s coming in 2022.

Welcome to Social Money Times #18!

Who’s On A Roll

1️⃣ Nike Artefacts. Footwear and sportswear manufacturing giant Nike made their first steps towards the metaverse after announcing they acquired RTFKT Studio, an NFT studio that produces digital collectibles, including virtual sneakers. You can learn more about the acquisition here.

2️⃣ Adidas Apes. Adidas, the largest sportswear manufacturer in Europe and the second-largest in the world after Nike, dropped their own NFTs in collaboration with the Bored Ape Yacht Club, Punks Comic, and gmoney. A total of 30,000 NFTs came with accompanying physical items, which will be released in 2022. 

3️⃣ Pepsi NFTs. Carbonated soft drink manufacturer Pepsi made their foray into the world of NFTs after announcing their “Pepsi Mic Drop” NFT collection earlier this month. There was a total of 1893 NFTs, a nod to the year Pepsi was born, which were free to mint (excl. gas fees) for people who made the waitlist.

New Money

$AIN Launch. Andjela and Nadja are the largest female Youtubers in the Balkans. Earlier this month, they launched their own token, $AIN, with us. Now, the AIN token has become liquid after a market was created on Uniswap. You can find the liquidity pool here and purchase AIN here.

Removing the safety $PINS. The social token of the francophone NFT community “Les Collectioneurs,” $PINS, can now be traded on Uniswap V3. The pool currently has approximately 5 ETH worth of liquidity.

$MORK+Q. The “Queens and Kings” NFT project by the artist’s duo Hackatao in collaboration with Sotheby’s and NFT Studios has just dropped. If you’re a Hackatao collector, you can head over to their website and mint your “Q+K” NFT avatar.

$FIRST time for everything. Music producer Harrison First is releasing a new music collection titled “Ghetto Love songs” on the NFT music platform Catalog. Each song is produced, written, and rapped by him. Harrison noted that this would be his most vulnerable project to date. 

Blockchain $HERO. Blockchain Heroes, the best-selling NFT series by The Bad Crypto Podcast hosts and creators of $HERO Joel Comm and Travis Wright, is coming back with their fourth edition. Explore “Retro Rebellion” in their new trailer on Youtube.

DAOS on Roll

👀Watch out for this new section in our newsletter covering everything that has to do with DAOS on Roll, from new DAO launches to governance proposals and DAO-related news.

$SKULL DAO Vote. Following their collaboration with MarbleCards, the SKULL DAO is holding a vote to decide the 10 winners of the contest. Make sure to cast your vote here (requires at least 1 $SKULL to vote).

$MARTE DAO Vote. MARTE DAO is currently holding a vote to decide whether or not they should create a $MARTE liquidity pool on Uniswap. You can cast your vote here (requires at least 1 $MARTE to vote).

Roll Academy

Editing your token’s page. As a creator on Roll, you have your own page for your token. It’s a good practice to fill in the about section and add your social links so people can find you and know it’s you.

• Go to your token’s page. From your Dashboard, click on “Wallet” and then click on your token’s card.
• Add links. Click on “Add Social Links,” select the type of link you want to add from the dropdown menu, paste in the URL, and click “Add.” After you’ve added a link, a new input field will appear to add more (you can add up to 8 links). When you’re done adding links, click “Done.”
• Fill in your “About” section. Right underneath your token’s details, there’s an “About” section you can fill in. Click on “Edit” and add a description for your token. You can use text, images, and links.

Learn more at our FAQ. What do you want to see in Roll Academy? Tell us. 📩

Humans of Social Money: Matthew “Matthewdavid” McQueen of GENRE

“$GENRE was created from the prompt of a few close friends in the web3 space as an alternative to the current structures & systems of the music industry. Developing the $GENRE concept will serve as a resource to facilitate a new inspiring frontier of equitable, and cooperative models integrated within our record label giving back to our artist and fan community.

We operate as a DAO and members of the community are experimenting with NFTs via our Catalog page, exchanging and developing ideas via our Discord community, and investing in a cooperative DAO treasury to provide resources to our artist communities. We’re also exploring token-gated experiences, GenreDAO governance, and onboarding people to web3 via $GENRE.

We’re thinking about bridging the fan-to-artist relationship via a record label, thus progressively disrupting the traditional model/concept of a record label. We want to provide more opportunities to chat/interact with us behind the scenes at Leaving Records and with the artists/musicians, we represent. In addition, we’re working on more exclusive perks from our artist community like merch, streaming experiences, audio and visual drops, events, etc.

I have a very positive outlook for the future of social tokens and their impact on creatives, especially when it is driven via progressive artist community dialogue. The programmability and implementation of social tokens can lead to the amazing actualization of truly valuing music,  the artist/musician community’s creative projects (even artist mutual aid initiatives).

We’re an open and welcoming community and anyone with a serious and invested interest in supporting left-of-center/experimental/under-represented music communities can jump into our Discord and claim some $GENRE. Launch a conversation with us and start jamming. We’d love to have you be a part of instigating a new model for the music industry”. – Matthew “Matthewdavid” McQueen, artist & founder of Leaving Records (est 2008/2009). Follow Leaving Records on Twitter and join the $GENRE Discord. 

Are you a creator or part of a social money community? Tell us what it’s like to be one of the Humans of Social Money. Ping us! 📩

By The Numbers 

750,000 – The USD amount the “The Birth of Wikipedia” NFT sold for at Christie’s.

23.4 million – The revenue generated by Adidas’s NFT drop.

2,313 – The number of people in the $GENRE Discord.

Required Tweeting

Linda Xie, the co-founder of Scalar Capital, tweeted about the “Beginner’s guide to social tokens” that she put together on Mirror. The guide covers what social tokens are, why they’re exciting and includes some examples. You can read the full guide here.

Watch This

Ross Peili is the founder of RareCandy, a virtual publishing house, and the creator of $RCDY. We chat about his background and how he got into crypto, RareCandy, integrating their social token into NFTs, as well as tokenizing physical items.

Make sure to watch through the episode on Youtube, as there’s some $RCDY waiting for you in the form of a QR code!

Catch the episode on Youtube, Apple, Spotify

📣 Announcement 📣

In the spirit of Christmas, we’re running a giveaway on our Twitter where 4 lucky winners will evenly split 1 ETH (~$4,000). To participate, make sure you’re following us on Twitter, retweet this tweet, and tag two (2) of your friends in the comments below it.

May the odds be ever in your favor!

Social Money Calendar

December 24, 23:00 UTC LADZ City Radio on $LADZ Discord.

December 27, 00:00 UTC SO META – a house party in the Metaverse on $INI Discord.

December 28, 20:00 UTC Community Spotlight on $WHALE Discord.

December 29, 15:300 UTC ThunderStruck Axies on $1337 Discord.

December 30 21:00 UTC Camera Culture w/ Kurt Jurgen on $WHALE Discord.

Get your community’s events featured on the Social Money Calendar. Tell us! 📩

Footer

Hope you enjoyed rolling with us this week! Reply to this email with thoughts or shoot us a DM @tryrollhq. If you’re a creator, we’d want to feature you in the next issue! We’d love to hear from you so ping us at [email protected] 📩.

Grab 5 GENRE ($GENRE) 👇

This newsletter was sponsored by Matthew “Matthewdavid” McQueen from GENRE. Grab 5 GENRE here or using the QR code above (only for the first 20 people).