Social Money Times #14

Hello Rollers,

The interest in NFTs and crypto remains strong as companies like Adobe, GameStop, and Sotheby’s are looking for ways to be more involved in the web 3.0 space. There’s also a significant interest in DAOs as some of our social token creators start transforming their communities into DAOs, and we introduced a new section to spotlight them.

Welcome to Social Money Times #14!

Who’s on a Roll

1️⃣ Adobe supporting NFTs. Adobe, the developer of the world’s most popular digital creators software, Adobe Photoshop, will be dipping their toes in NFTs through “Content Credentials”. Users will be able to link their social media profiles and crypto wallet addresses to their work in the Photoshop desktop app, as a new way to provide further digital content provenance.

2️⃣ More like GameStart. Video game and consumer electronics company GameStop recently posted a job listing looking for candidates experienced with blockchain gaming and metaverse experience. The company is currently hiring for its “Head of Web3 Gaming” role, Coindesk reports.

3️⃣ Sotheby’s Metaverse. Fine arts auction house Sotheby’s launched a new platform dedicated to digital art, Sotheby’s Metaverse. Following several auctions of landmark NFTs on their central platform, Sotheby’s decided it is time to have a dedicated platform for digital art, bringing further recognition to the world of NFTs.

New Money

$FIRST Festival. Music producer and creator of $FIRST Harrison First performed at the first-ever Decentraland festival alongside 3LAU, Deadmau5, and Paris Hilton. To commemorate the performance at this historic metaverse event, Harrison created NFTs that anyone can buy on Rarible.

$MORK Archetype. “THE archetype” by art duo Hackatao was auctioned off for an astonishing $504,00 USD on Sotheby’s Metaverse “Natively Digital” sale.

$WHALE x Binance.BinanceNFT will be dropping “Ode the Crypto Whale” NFTs on their platform from October 30th to November 7th. The drop is curated by Whaleshark and the $WHALE community.

DAOS on Roll

👀Watch out for this new section in our newsletter covering everything that has to do with DAOS on Roll, from new DAO launches to governance proposals and DAO-related news.

Introducing $MARTE DAO. Digital artist Pako Campo, announced that $MARTE would be transitioning into a DAO. Members of the DAO will be able to participate in decision-making, such as which new artworks to release and which exhibitions to participate in. Join the $MARTE Discord for more information.

$LADZ DAO. NFT media network Ladz City has been structured as a DAO for a while now. Make sure to join their Snapshot space so you can vote on future $LADZ governance proposals (requires at least 1 $LADZ to vote). Also, make sure to jump in the $LADZ Discord to get involved.

$SKULL DAO Sale. Digital artist and creator of $SKULL Skeenee dropped a new “Glitchskull” on KnownOrigin. The treasury of the upcoming $SKULL DAO will automatically receive 20% of the proceeds from the sale. Join the $SKULL Discord to stay up to date.

Roll Academy

Creating earn codes. Earn codes are a powerful tool in a Roll creator’s arsenal to build their own economy. Literally, anywhere you can send a message or even display text, you can drop an earn code for your social token.

  • Go to “Earn.” From your dashboard, hover over the “Admin” tab on the navigation bar and select “Earn” from the drop-down menu that will appear.
  • Create new code. On the bottom right side, click on “New way to Earn.”
  • Fill in the info. Enter the amount of social money you’d like users to claim as well as a title, date and how many users can claim and click “Create.”
  • Confirm. Confirm that all the information is correct and click “Create” again.
  • Copy and paste. The earning code is now ready! Copy the URL or the QR code and paste it wherever you want people to be able to claim your social token.

Learn more at our FAQ. What do you want to see in Roll Academy? Tell us. 📩

Humans of Social Money: Ross Peili of $RCDY

“$RCDY was initially conceived in January 2020, as a complementary mechanism to RareCandy3D’s native ERC-721 smart contract, and it launched in April 2020.

Although $RCDY is not marketed as of yet, there are already 130 unique holders, with 69 holding their tokens on Roll and the other 61 holding their tokens in their own wallet. The native token of RareCandy3D is already being used on OpenSea, where early supporters, artists, collectors, and event participants who got their hands on some precious $RCDY, can exchange it for fancy RC3 NFT Originals, as well as partner releases that we distribute under our umbrella, such as the Ethereal Audio International record label, and the Project Symposium physical wearables.

With the introduction and implementation of our new website and dApp, RCDY comes with a plethora of web3 utilities out of the gate, with a focus on light DeFi, gamification, badge leveling system, and more.” — Ross Peili, founder of RareCandy. To learn more about RareCandy3D, visit their website, follow them on Twitter, and join their Discord. Are you a creator or part of a social money community?

Tell us what it’s like to be one of the Humans of Social Money. Ping us! 📩

By The Numbers

1.1 million – The USD amount Muratpak’s “Rubik’s Lure” from the $WHALE vault sold for on Sotheby’s Metaverse “Natively Digital” sale.

500 billion – The total trading volume of decentralized exchange Uniswap since its launch in November 2018.

469 – The amount of ETH that XCOPY’S “DANKRUPT” sold for.

3.4 million – The USD amount Bored Ape #8817 sold for on Sotheby’s Metaverse “Natively Digital” sale.

Required Tweeting

Online payment processor Stripe tweeted about indexing the creator economy by measuring the growth of creator platforms. By aggregating monetization across 50 of the most popular platforms in their network, they’ve found that creators will soon pass more than $10 billion in aggregate earnings. Read more here.

Watch This

Robert Hoogendoorn is the owner of Play To Earn online magazine and the head of content at Dappradar. We talked about play-to-earn as a concept, what the best play-to-earn games are & what they do right, his online magazine, and about the vision behind his social money, $PLAY.

Make sure to watch through the episode on Youtube, as there’s some $PLAY waiting for you in the form of a QR code!

Catch the episode on YoutubeAppleSpotify

Social Money Calendar

October 28, 14:00 UTC $WHALE x BREEZY – XCOPY Gallery Announcement on $WHALE Discord.

October 29, 13:00 UTC Thunderstruck Axies on $1337 Discord.

October 29, 21:30 UTC NFT Live on $LADZ Discord.

October 31, 21:00 UTC SO META – a house party in the Metaverse on $INI Discord.

November 1, 14:00 UTC KO x $WHALE x Brendan Dawes on $WHALE Discord.

Get your community’s events featured on the Social Money Calendar. Tell us! 📩

Bye For Now

Hope you enjoyed rolling with us this week! Reply to this email with thoughts or shoot us a DM @tryrollhq. If you’re a creator, we’d want to feature you in the next issue! We’d love to hear from you so ping us at [email protected] 📩.

Grab 65 RareCandy ($RCDY)👇

This newsletter was sponsored by Ross Peili from RareCandy. Grab 65 $RCDY here or use the QR code above (only for the first 100 people).

Love you guys, 
Team Roll